In a way the celebratory gift to new and existing members also goes along to promote Cineplex's recent digital-only direction for selling movies, as reducing e-waste is an entire initiative of its own.
Many have criticized some of the sources and claims made in "An Inconvenient Truth" and some have been cleared up, but honestly without conscious effort I will never remember a statistic. In grade six when our teacher showed the documentary in class I didn't consider myself a numbers person (honestly has much changed?) but what I do remember is the impact the big picture had on my perspective of the waste I generated. Suddenly, taking the bus or walking somewhere wasn't such a big deal compared to the big picture of climate change and the quality of the air we all breathe every day. (Back when this film was made, "global warming" was the hot word, which has now progressed to "climate change").
|Cartoon by Joel Pett|
When it's so easy to get caught up in the everyday things in life and push things that don't have an immediate direct impact on me to the backburner, I'm looking forward to watching "an Inconvenient Truth" again to help re-calibrate my thinking.